Premium dental growth systems
More of the right patients.
Less marketing theatre.
Dental by Foundry helps dental clinics grow with the channels that actually matter: search, website conversion and patient follow-up. Social supports the trust layer. It does not run the business.
Visibility
Show up when patients search for treatments, locations and reassurance.
Conversion
Turn visits into calls, forms and consultation bookings with less friction.
Follow-up
Keep enquiries warm, treatment plans moving and inactive patients re-engaged.
What clinics usually tell us
Our framing is simpler:
Build authority where intent is high. Remove friction where decisions are made. Follow up before opportunity goes cold.
The gap we usually find
Good clinics are still losing revenue in very ordinary places.
Not because the dentistry is weak. Because the visibility, conversion path and follow-up system were never designed as one joined-up experience.
Patient visibility is thin
Treatment pages are shallow, local intent is under-served, and the clinic is not consistently present when patients search for solutions.
The website does not convert cleanly
Too much friction, too little reassurance, unclear next steps, and not enough evidence for a patient to move from interest to enquiry.
Enquiries are not followed up properly
Lead forms get answered manually, recall systems are patchy, and high-value treatment intent cools off before someone follows through.
That is fixable
We build a calm, commercially disciplined system around search, website performance and follow-up so growth feels more predictable and less improvised.
The six growth services your practice needs
We only work with dental and clinical businesses. Every service is built around how patients actually find, choose, and stay with a practice.
SEO & AI Visibility
Be the practice patients find first.
Technical SEO, local search, Google Business Profile, schema markup, and AI search optimisation so your practice appears when patients search.
Patient Email & Recall
Turn lapsed patients into revenue.
Automated recall sequences, reactivation campaigns, treatment follow-up, and welcome flows that keep patients moving through their journey.
Dental Websites
A website that converts visitors.
Bespoke, mobile-first websites with treatment pages, online booking integration, practitioner profiles, and SEO fundamentals built in.
Social Media
Build trust before they arrive.
Content strategy, caption writing, visual creation, and engagement management for Instagram, TikTok, and Facebook.
Video Content
Show patients what to expect.
Treatment explainers, practice tours, practitioner intros, and patient testimonial videos that reduce anxiety and drive treatment acceptance.
Paid Media & Ads
Ads that fill your diary.
Google Search, Display, and Meta campaigns targeting high-intent patients in your area with proper tracking and conversion setup.
Calm process. Clear accountability.
We audit the commercial path
Search visibility, treatment pages, enquiry routes, trust signals and follow-up gaps. We show you where patient value is leaking.
We set the growth priorities
A clear 90-day plan built around visibility, conversion and follow-up. No channel sprawl. No vanity work.
We execute with transparency
Monthly delivery, clear approvals, and reporting that ties activity back to enquiries, consultations and patient pipeline quality.
What the positioning is built to feel like
"The biggest change was clarity. Patients now land on treatment pages that answer the right questions, and our enquiry quality is noticeably stronger."
Dr Eleanor Marsh
Harbour Dental Studio — Brighton
+31% consultation enquiries in 90 days
"We had spent far too much time treating Instagram as the plan. The new system made search, website and follow-up do the real commercial work."
James Patel
Northgate Dental — Leeds
Lower lead drop-off across core treatments
"The site now feels like the clinic: calm, credible and premium. Patients are arriving better informed, which makes the consultation process smoother too."
Dr Sophie Bennett
Whitehall Dental & Aesthetics — London
Stronger conversion on high-value treatment pages
The same clear ladder. Reframed for dentistry.
The pricing stays simple. What changes is the depth of delivery across patient visibility, website conversion and patient follow-up.
Starter
Refresh the foundations and make the clinic feel joined-up across every patient touchpoint.
- Website refresh
- Omni-channel branding
- SEO + AEO foundations
- Reactivation email campaign
- Monthly report
- Paid Ads + AI available as add-ons
Core
Build stronger visibility and patient nurture with search, social and follow-up working together.
- Everything in Starter
- Social management
- 1 content batch
- AI social
- Deeper SEO + AEO presence
- Lead nurture
- Monthly report
Grow
A more complete dental growth system with stronger search, content, reviews and website AI support.
- Everything in Core
- More comprehensive SEO + AEO
- More regular content batch
- Community management and reviews
- Website AI agent
- Monthly report
Pro
Bespoke support for premium, multi-dentist or more complex operators that need something tailored.
- Custom scope
- Tailored growth plan
- Priority support
- Bespoke execution
- Monthly report
- Paid Ads + AI available as add-ons
Add-ons
Paid Ads and AI are available when the foundations are ready.
We keep these separate so the core retainers stay commercially tidy. Add them when you want more demand, faster lead handling or deeper automation.
Paid Ads add-ons
When search, website and follow-up foundations are working, paid media can be layered in to accelerate consultation demand.
- Paid Starter — £250/mo + ad spend
- Paid Growth — £500/mo + ad spend
- Paid Pro — £1,250/mo + ad spend
Google Search, Display & Meta campaigns with proper tracking
See full details →AI add-ons
For clinics that want faster lead response, stronger triage and less admin drag between enquiry and booking.
- AI Starter — £300/mo
- AI Growth — £750/mo
- AI Pro — £1,500/mo
Phone handling + triage + practice management integration
See full details →About
Specialist framing for clinics that need trust and traction.
Dental by Foundry is the dental-market variant of Foundry’s growth system. It is designed for clinics that want a more credible digital front door, a sharper commercial journey and better patient follow-up without turning their brand into generic healthcare marketing.
We use AI where it improves speed, consistency and operational quality. We do not use it as a substitute for judgement. The aim is a cleaner system, not noisier output.
If your clinic already delivers excellent care, the marketing should feel equally composed: clinically calm, commercially sharp and easy for patients to trust.
Book a strategy call
Tell us about the clinic, the treatments you want to grow, and where patient flow is leaking.